Authors: Bryce Petofi Towne
This paper analyzes the Attention Hijacking Effect (AHE) Theory, a novel psychological construct that elucidates the allocation of limited attentional resources in an information saturated society. The AHE posits that individuals primarily concentrate on subjects pertinent to their work, life, and interests, maintaining sustained attention over time. However, transient attention is often allocated to news and trending social events due to their minimal relevance to daily life. The theory underscores the significance of relevance in attention allocation, aligning with the concept of selective attention. The paper further identifies gaps in the current understanding of AHE, proposing future research directions, including the investigation of AHE dynamics and the development of attention allocation measurement tools. The practical implications of AHE, such as informing the design of information delivery systems and educational materials, are also discussed. This comprehensive theoretical framework provides a foundation for understanding attention allocation amidst information overload.
Comments: 31 Pages.
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[v1] 2023-05-22 18:18:43
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