Social Science

    

The Attention Hijacking Effect: A Theoretical Examination of Attention Allocation in an Information-Overloaded Society

Authors: Bryce Petofi Towne

The Attention Hijacking Effect (AHE) theory, recently posited in empirical studies, offers a fresh perspective on attention allocation, specifically in the context of news consumption. This paper undertakes a comprehensive examination of the AHE theory, positing that attention devoted to personal matters tends to be sustained over extended periods, while attention towards societal issues and news is often fleeting. The paper explores the roots of the AHE theory in existing models of attention, its theoretical underpinnings, potential implications, and potential avenues for future research. This theoretical exploration contributes to the scholarly dialogue on attention allocation in information-saturated societies.

Comments: 2 Pages.

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Submission history

[v1] 2023-05-16 19:11:39

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