The reality of the counterfactual, predictions, superposition, including wave-particle duality, wavefunction collapse and wavefunction are considered in the context of a uni-temporal, (Source) existence; noumenal (absolute) object reality, independent of observation. Observation products and measurements are considered to be relative and generated via the process of establishing a measurement relation and carrying out the measurement protocol. Contrary to the ERP paper, it is argued that 100% certain predictions are not elements of reality. Contrary to Einstein’s instinct, it is argued that counterfactual measurements are not elements of reality awaiting discovery but require configuration of the universe from which they can be generated. The need for super-luminal communication of particles is dismissed. An alternative to wave-particle duality is proposed; explaining observations from double slit and half silvered mirror experiments. The measurement problem is addressed. ‘Consciousness causes collapse’ has been refuted. ‘Many Worlds’ alternative to collapse is dismissed.