In the cold beverage products, carbonated drinks were common preference most among all individuals and still it is, irrespective of their age groups as it has great brand value and promotional activities but in the present scenario, people preferring the fruit based drinks and fruit juices over carbonated drinks is on a rise. The study starts with determining the major factors affecting the consumption pattern of carbonated drinks and fruit juices, and ends up with the conclusion as per the state of mind of the average rational human being. The main purpose of the research study is to analyze consumer’s preference between carbonated drinks and fruit juices. In order to understand the factors that have played an important role in customer’s preference to choose between carbonated drinks and fruit-based drinks, the study is done on their perceptions and expectations towards both carbonated drinks and fruit based drinks. The research is mostly based on primary data, collected with the help of a purposefully designed questionnaire, which is then filled by the respondents in the Northeast India, with their responses based upon their consumption behaviors towards carbonated drinks and fruit-based drinks. As per the data and responses collected from the respondents of various age groups and from different professional fields, with further analysis, a comparative study has been done between the consumption of carbonated drinks and fruit based drinks. Keywords: Consumer preference, carbonated drinks, fruit-based drinks, Northeast