Economics and Finance

    

Marketing Via Gift Coupons and Vacation Saving Schemes: An Initiative for Air Canada

Authors: Ekeme Ekere Afia

People like travel for a plethora of reasons: self-discovery, self-care, pursuit of adventures or even as a hobby. Particularly, in the face of immediate costs and delayed rewards, present biased individuals exhibit self-control problems in performing an action and as a result, procrastinate for as long as possible. This paper provides a behavioral intervention – targeting clients through gift coupons and vacation saving schemes in order to provide a nudge towards booking more flights, thereby increasing sales at Air-Canada.

Comments: 7 Pages.

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Submission history

[v1] 2020-04-01 05:00:41

Unique-IP document downloads: 240 times

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