The challenge of this essay was to demonstrate that the units of Planck’s constant are not [J x s]. Borrowing from the logic of the calibration, an attempt was made to find a complete set of small scale measuring sticks for each of time, space, mass, charge and temperature. This however was not possible unless we let the units of Planck’s constant be [J]. It appears that Planck et al forgot to incorporate measure-time into the famous energy equation, E = hν. The extra unit of [s] that is normally assigned to h actually belongs to a previously hidden measure-time variable. This logic suggests that Planck’s constant is an energy constant and not an action constant. After correcting this error, a complete set of unit measuring sticks, calibrated to the time scale of the cycle was calculated. A self-similar unit set was then calibrated to the time scale of the second. The scalability and self-similarity of these unit sets opens the door to the fractal paradigm, one of the main motivations for this research. This small change to the units of Planck’s constant has far reaching implications. All equations that contain h need to be reevaluated. All interpretations founded in unit analysis need to be reexamined. Much work still needs to be done to vindicate this approach.