Authors: Mirela Teodorescu
STRACT Currently, the image of a company, its corporate identity and culture have become of fundamental importance. Involvement in the community is necessary for a company that wants to ensure not only commercial success but also the respect in which society operates. Donations, sponsorship and corporate social responsibility are forms that companies can interact with the community in which it operates. The difference between a company's social responsibility and philanthropy is that the former involves the development of a strategy for community involvement and partnerships in which the company has in turn gain, while in the case of philanthropy, NGO strategy is oriented towards solving the problems of beneficiaries. Corporate Social Responsibility is a concept increasingly more present in Romanian business society.
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[v1] 2014-11-21 03:58:18
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