We consider a model of special relativity in which standard simultaneity is replaced by an alternative defined per observer by the direct appearance of simultaneity. The postulates of special relativity are interpreted to permit it, using a corresponding measure of distance chosen so that the measurement of light’s speed remains invariant with a value of c. The relativistic Doppler effect and Lorentz transformation of time are derived from direct observations without consideration of a delay of light. Correspondence of the model with SR is further shown by finding a displaced observer whose measure of apparent simultaneity is identical to a given observer’s measure of standard simultaneity. The advantages of apparent simultaneity include unifying apparent delay of light with relative simultaneity, and unifying changes to relative simultaneity with change in observer position. With speculative interpretation the model implies an equivalence of time and distance.